Sony Entertainment Television, now Multi Screen Media, has signed up a handful of sponsors for 10 Ka Dum, the game show that will be hosted by superstar Salman Khan.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Summary of sports events and persons who made news on Thursday
Producer of hit show, Bano Meri Teri Dulhann, Neelima Bajpai tells us how to make a hit show.
The first general entertainment channel Bindass will go on air from September 24 along with a Hindi movie channel targeted at youth.
Cinema screens bring in over 60% of the Rs 19,100 crore that Indian films earned in 2019. The reception a film gets in theatres impacts the price of every other revenue stream -- TV, OTT, overseas. Vanita Kohli-Khandekar explains why the theatre business is not doomed and why OTT won't become the first window of release.
Exciting red carpet styles courtesy these lovely ladies.
The little Pug that made mobile company Hutch's television ad one of the most successful campaigns of our times will follow the new master Vodafone, which has acquired Hutchison Telecom's stake in the venture.
Moreover, automobile and consumer durables players are slashing their ad expenditure by over 65 per cent this Diwali.
Sheela Bhatt visits a large urban basti a mere 20-minute drive from the prime minister's home to discover a story of grim struggle in the time of lockdown.
Malaysian pay TV operator Astro All Asia Networks plc, owned by the country's richest man Ananda Krishnan, is eyeing entry into the Indian Direct to Home satellite television market
Chandra said WWIL, perceived as trailing the pack in Mumbai, had actually accounted for 75,000 set-top boxes in Mumbai out of the 150,000 installed in the new conditional access system environment being ushered into the city.
Broadcast regulator TRAI is likely to fix the maximum retail price for television channels under the Conditional Access System regime, which will require a nine-month transition period as per the consensus, the government said on Monday.
Canadian teenager Bianca Andreescu's Indian Wells triumph was not shown on television in her home country but that did not dampen the excitement across a nation where the future of women's tennis is suddenly looking as bright as ever.
Leicester's Mahrez finds form in time for January sales
'Why does Farah feel threatened by me? Why is she so frustrated?'
In 2015, e-commerce contributed significantly to the growth in television advertising revenues.
'Whether she will remain CPP chairperson or not, that she will decide.'
In the absence of any medium to send the news reports across the country or outside, some journalists would send their reports on pen drives through flyers at the airport.
The 71th Annual Golden Globe awards have been announced. There have been quite a few surprises and some expected nods.
Jeyanandh Dhivakaran, son of Sasikala's brother, V Dhivaharan, is making headlines in Tamil Nadu politics, reports Gireesh Babu.
Mahanagar Telephone Nigam Ltd has already launched IPTV in Delhi. Its partner, Aksh, may soon tie up with Zee and ESPN too since content and pricing will hold the key to success as others join the fray.
A summary of sports events and sports persons, who made news on Wednesday
A leading newspaper group in Delhi is keen to list a planned new company on the Alternative Investment Market of the London Stock Exchange.
But his nature, temperament, his skill to listen to others, and empathise with their pain and hardships will make him a far better president, a leader America has been longing for four years, notes Aseem Chhabra.
ICC says it will meet representatives of the channel that claims to have unearthed 'spot-fixing' and 'pitch-fixing' in Test matches t
As the Aam Aadmi Party heads for a resounding win in Delhi, Rediff.com's Syed Firdaus Ashraf lists the reasons behind Chief Minister Arvind Kejriwal's triumph.
'Jaitley was one of the earliest politicians to sense the changing political scenario in Delhi. He had closely watched the rise of the BJP and declining fortunes of the Congress party during the L K Advani era. But it was between 2009 and 2014 as the Leader of the Opposition that he began to read the tea leaves. 'And thus it was that he introduced Modi-Amit Shah duo to Lutyens Delhi,' says senior journalist R Rajagopalan who had known Jaitley since 1975.
Star Trek is middle-aged and a bit tired but it's definitely here to stay, feels Shuma Raha.
Pakistan's information ministry has urged the government to allow Star satellite television channels, which were banned along with other Indian channels to be aired by cable operators.
The need of the hour is to be vigilant, not vigilante.
The previous record for a presidential debate viewership was 80.6 million between the then incumbent Democrat Jimmy Carter and his Republican rival Ronald Reagan in 1980.
Media tycoon Kalanithi Maran and his wife Kavery Kalanithi have retained the top two slots among the highly paid executives in the country.
Andre Agassi has had another injection in his troublesome back before his clash against Marcos Baghdatis.
Data is the new oil, and intelligent data is the new petrol, said Mukesh Ambani
