Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
It's time the government accepts that Digital India is too distant.
Producer of hit show, Bano Meri Teri Dulhann, Neelima Bajpai tells us how to make a hit show.
The first general entertainment channel Bindass will go on air from September 24 along with a Hindi movie channel targeted at youth.
The little Pug that made mobile company Hutch's television ad one of the most successful campaigns of our times will follow the new master Vodafone, which has acquired Hutchison Telecom's stake in the venture.
Exciting red carpet styles courtesy these lovely ladies.
Moreover, automobile and consumer durables players are slashing their ad expenditure by over 65 per cent this Diwali.
Summary of sports events and persons who made news on Thursday
Eintracht Frankfurt changed their team shirt to display "#blacklivesmatter" on the front for their German Cup semi-final at Bayern Munich on Wednesday to take a stand against racism, the club said. Athletes across the world have joined in support of protests triggered by the death of unarmed black man George Floyd in US police custody last month.
Malaysian pay TV operator Astro All Asia Networks plc, owned by the country's richest man Ananda Krishnan, is eyeing entry into the Indian Direct to Home satellite television market
To build one's political and ideological arguments on the dead bodies piling up outside our crematoriums is despicable and breaches the basic tenet of human civility, argues Vivek Gumaste.
Chandra said WWIL, perceived as trailing the pack in Mumbai, had actually accounted for 75,000 set-top boxes in Mumbai out of the 150,000 installed in the new conditional access system environment being ushered into the city.
Broadcast regulator TRAI is likely to fix the maximum retail price for television channels under the Conditional Access System regime, which will require a nine-month transition period as per the consensus, the government said on Monday.
Cinema screens bring in over 60% of the Rs 19,100 crore that Indian films earned in 2019. The reception a film gets in theatres impacts the price of every other revenue stream -- TV, OTT, overseas. Vanita Kohli-Khandekar explains why the theatre business is not doomed and why OTT won't become the first window of release.
Leicester's Mahrez finds form in time for January sales
Sheela Bhatt visits a large urban basti a mere 20-minute drive from the prime minister's home to discover a story of grim struggle in the time of lockdown.
In 2015, e-commerce contributed significantly to the growth in television advertising revenues.
Canadian teenager Bianca Andreescu's Indian Wells triumph was not shown on television in her home country but that did not dampen the excitement across a nation where the future of women's tennis is suddenly looking as bright as ever.
'Whether she will remain CPP chairperson or not, that she will decide.'
The 71th Annual Golden Globe awards have been announced. There have been quite a few surprises and some expected nods.
Mahanagar Telephone Nigam Ltd has already launched IPTV in Delhi. Its partner, Aksh, may soon tie up with Zee and ESPN too since content and pricing will hold the key to success as others join the fray.
'Why does Farah feel threatened by me? Why is she so frustrated?'
A leading newspaper group in Delhi is keen to list a planned new company on the Alternative Investment Market of the London Stock Exchange.
Jeyanandh Dhivakaran, son of Sasikala's brother, V Dhivaharan, is making headlines in Tamil Nadu politics, reports Gireesh Babu.
In the absence of any medium to send the news reports across the country or outside, some journalists would send their reports on pen drives through flyers at the airport.
A summary of sports events and sports persons, who made news on Wednesday
Pakistan's information ministry has urged the government to allow Star satellite television channels, which were banned along with other Indian channels to be aired by cable operators.
The need of the hour is to be vigilant, not vigilante.
Star Trek is middle-aged and a bit tired but it's definitely here to stay, feels Shuma Raha.
ICC says it will meet representatives of the channel that claims to have unearthed 'spot-fixing' and 'pitch-fixing' in Test matches t
But his nature, temperament, his skill to listen to others, and empathise with their pain and hardships will make him a far better president, a leader America has been longing for four years, notes Aseem Chhabra.
The previous record for a presidential debate viewership was 80.6 million between the then incumbent Democrat Jimmy Carter and his Republican rival Ronald Reagan in 1980.
'Jaitley was one of the earliest politicians to sense the changing political scenario in Delhi. He had closely watched the rise of the BJP and declining fortunes of the Congress party during the L K Advani era. But it was between 2009 and 2014 as the Leader of the Opposition that he began to read the tea leaves. 'And thus it was that he introduced Modi-Amit Shah duo to Lutyens Delhi,' says senior journalist R Rajagopalan who had known Jaitley since 1975.
As the Aam Aadmi Party heads for a resounding win in Delhi, Rediff.com's Syed Firdaus Ashraf lists the reasons behind Chief Minister Arvind Kejriwal's triumph.
